The Ultimate Guide to Mascara: Types, Trends & Top Picks

Mascara is a makeup staple that can instantly elevate your look by defining, lengthening, and volumizing your lashes. With so many options available—from telescopic mascara to tubing mascara—it can be overwhelming to choose the best mascara for your needs. Whether you’re looking for a drugstore mascara or a high-end formula, this guide covers everything you need to know about mascara in 2024.

1. What Is Mascara?

Mascara is a cosmetic product designed to enhance eyelashes by adding color, length, volume, and curl. It comes in various formulas, brushes, and finishes to suit different lash types and preferences. From Maybelline mascara to Lancome mascara, there’s something for everyone.

2. Different Types of Mascara

Not all mascaras are created equal. Here are the most popular types:

Volumizing Mascara

Creates thicker, fuller lashes. Great for sparse lashes.

• L’Oreal Mascara (e.g., Lash Paradise)
• Better Than Sex Mascara by Too Faced

Lengthening Mascara

Extends lashes for a dramatic effect.

• Telescopic Mascara by L’Oreal
• Maybelline Sky High Mascara

Tubing Mascara

Forms tiny tubes around lashes for smudge-proof wear.

• Thrive Mascara
• Tarte Tubing Mascara

Waterproof Mascara

Resists sweat, tears, and humidity.

• Maybelline Lash Sensational Waterproof

Clear Mascara

A natural option for a subtle lift and hold.

• Essence Mascara (Clear Lash & Brow Gel)

Brown Mascara

A softer alternative to black for a natural look.

• Ilia Mascara (Limitless Lash in After Midnight)

3. Best Mascaras of 2024

Here are the top-rated mascaras this year:

Best High-End Mascara

• Lancome Mascara (Hypnôse Drama)
• Refy Mascara (Brow & Lash Boost)

Best Drugstore Mascara

• Essence Mascara (Lash Princess)
• Maybelline Sky High Mascara

Best Tubing Mascara

• Thrive Mascara (Liquid Lash Extensions)
• Tarte Tubing Mascara

4. How to Choose the Right Mascara

Consider these factors:

• Lash Type (Short, straight, sparse?)
• Formula (Volumizing, lengthening, waterproof?)
• Brush Shape (Curved, straight, comb-like?)

For example, if you have short lashes, a telescopic mascara will help extend them. If you have oily eyelids, a tubing mascara prevents smudging.

5. Tips for Applying Mascara Like a Pro

• Wiggle the wand at the base for maximum volume.
• Layer lightly to avoid clumps.
• Use an eyelash curler before applying for extra lift.

6. Mascara Trends in 2024

This year, natural and bold looks are both trending:

• “Clean” Mascaras (e.g., Ilia Mascara)
• Colored Mascara (Deep blues, browns)
• Lash-Enhancing Formulas (Like Refy Mascara)

7. How to Remove Mascara Properly

Avoid tugging at lashes! Use:

• Micellar water
• Oil-based cleansers (for waterproof formulas)

8. Frequently Asked Questions

Which mascara is best for sensitive eyes?

Try Tarte Tubing Mascara or Ilia Mascara (clean formulas).

Is drugstore mascara as good as high-end?

Yes! Maybelline mascara and Essence mascara are cult favorites.

How often should I replace my mascara?

Every 3 months to avoid bacteria buildup.

Final Thoughts

Whether you love L’Oreal mascara or prefer Lancome mascara, the right mascara can transform your lashes. From best tubing mascara to sky high mascara, 2024 offers incredible options for every lash need. Experiment with different types and find your perfect match!

Would you like recommendations based on your lash type? Let us know in the comments!